About Lanark Consulting

Lanark Consulting was founded in 2018 by Bob Breck, CFRE, who has worked in marketing, membership, fundraising, and customer relationship management (CRM) in the Twin Cities for more than 25 years. His wide-ranging background has given him deep knowledge of public media, podcasting, museums, advertising and book publishing.

After beginning his career in book publishing and distribution, Bob served as lead digital account supervisor at Martin/Williams for clients including Lincoln Financial Group, Syngenta, Polaris, Target, and the Minneapolis Downtown Council before becoming the director of marketing and membership for the Science Museum of Minnesota. Subsequently, he led Minnesota Public Radio’s $20M/year membership program, growing support and revenue for the one of the country’s leading public radio networks and American Public Media’s national programs and podcasts.

Bob is passionate about the need to ground marketing and development in an organization’s mission and values, supported by rigorous data analysis. At the Science Museum and MPR, he pioneered the use of CRM systems to segment audiences, drive efficiency and create compelling messages to achieve superior engagement. Throughout his career, he’s driven high rates of growth, managed cross-functional teams and departments, and been an active force for diversity and inclusion.

More details and information can be found in Bob’s LinkedIn profile

What’s “Lanark,” Anyway?

New Lanark is a model community, 25 miles southeast of Glasgow, Scotland, which was constructed based on Utopian principles beginning in 1785. Its founders embraced a humanist vision of an enterprise—in the case of New Lanark, cotton milling—dedicated not only to profit but also improving material and educational conditions for its workers. Upon declaring it a World Heritage Site in 2001, UNESCO hailed the planning and architecture of New Lanark for being “integrated with a humane concern on the part of the employers for the well-being of the workers,” praising its “social and environmental values.”

This same spirit of industry and entrepreneurship for the common good is what inspires our work at Lanark Consulting.